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Developing an MVP strategy for a new Point-of-Sale device

This was a 3-week project I worked on in 2018 at The Wrecking Crew, a Bay Area behavioral innovation firm.

The Problem: Our client wanted to launch a point-of-sale (POS) product on a razor thin timeline, and needed to know who their customer should be and how to create a product experience that stands out.

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The Methods:

  • In-depth interviews w/ POS owners
  • "Secret shopper" (aka. trying to buy a POS from competitors)
  • On-the-street intercept interviews of POS owners
  • Competitive analysis of existing POS providers
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The Solution: A target-market, MVP, and sales/rentention strategy designed to capture customer loyalty.

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The Outcomes:

  • For client: Successful product launch on aggressive timeline
  • For consulting firm: Continued consulting engagement with client on future projects